Beetroot juice for lipstick and winter coats fashioned from curtain material... Flowerbeds dug up to plant potatoes and chickens kept on the roof... All were routine in wartime Britain when many essentials were either rationed or unobtainable and people had to make do. For many people, the oddities and austerities of the daily diet are among the most vivid memories of civilian life in World War n, Food rationing was introduced to Britain in stages. A cautious beginning was made on January 8th 1940, with rationing on bacon and butter (4oz (115g) per person per week) and sugar (12oz (340g). The law declared that every householder must register with their local shops. Meat rationing followed in March and was by price rather than weight. The cheaper the cut, the more was available. From July, tea, cooking fats, jam and cheese were rationed. For eggs and milk the Government used a different rationing system; supplies were allocated to shops in proportion to the number of customers registered there. People were permitted one egg per fortnight, though supplies were not guaranteed as they were with the other rationed goods. Additionally, a points system gave shoppers a choice of foods such as breakfast cereals, biscuits, canned fruit and fish. These were all valued at a certain number of points, and customers could buy what they wanted up to a maximum of points. All in all it was a complicated system involving a lot of paperwork. But despite official misgivings, rationing proved popular with most people because of its fairness. Official Recipe Leaflets Encouraged Healthy Eating. The rich were hit as much as the poor. In the better-off houses, it was reported, a weekend guest might arrive with his own little parcel of butter to give to the butler who took his suitcase. To ensure that everyone was adequately nourished, what were called British Restaurants were set up, where workers could get a meal at a modest cost: minced beef with carrots and parsnips was a typical dish. To boost the vitamin intake, the Ministry of Health, made sure that every child received daily milk, cod liver oil and orange juice. The Ministry also filled newspapers with Food Facts designed to keep the nation healthy, and to make the best of unrestricted foods, particularly vegetables. Open any periodical, it seemed, and there was â€œGood News About Carrots!â€ Queing was a Wartime Institution. A million British Women lined up every day for their groceries, often bringing newspaper because wrapping paper was in short supply.