http://www.hangoverguide.com/in/magazine/jaegermeister.html Herman Göring was not only Reichs Home Secretary but also a hunter, and on July 3 1934 his new "Reichsjagdgesetz" ( reichs hunting law) became legal. It arranged all hunters in hierarchical groups. So called "Jägermeister" ( master hunter) existed already during the baroque period. Göring recalled that, and appointed 1934 the first "kreis and gau-jägermeister". with himself on top of the pyramid as the "REICHSJÄGERMEISTER". 6 month after the new hunting law, Curt Mast applicated his new liqueur for a patent. The company was in deep debts, and the new liqueur was his last chance to recover. He baptized his last hope "JÄGERMEISTER". And all hopes came true. In 1938 the "Braunschweiger Zeitung" wrote that Jaegermeister is highly valued in all "deutschen gauen und allen deutschen schiffen" ( all german districts and ships). Mast organised the Görings Hunting parties in the Reichsjägerhof, where a lot of Jägermeister was consumed. The rumors among the old of the city of Wolfenbüttel go that Mast, who was in good relation to Hermann Göring, consecrated his liqueur to him, and that the german military called Jägermeister "Göring-Schnaps".